Important Points about the Need to Recognize
The need may be existing or it may not yet exist, but the evidence may be existing that the need is latent i.e. the need can be evoked when economic means for the satisfaction become available.
In whatever manner the need exists, and whatever its emergency may be the company must first consider its economic viability. Only if they are confident about the feasibility of the product, they should move ahead with the next steps of designing. The designing itself is a very long, complex and time consuming process, there is no meaning in carrying out the exercise that doesn’t looks economic right at the beginning.
Following points regarding the need are worth noting:
1) Study the nature of the need and find out how urgent and important it is.
2) Establish the need reasonably well to the extent possible. That means try to be as clear as possible with the need.
3) Make a primitive statement of a need.
4) Do the reconnaissance study with respect to the qualitative and quantitative aspects.
No matter where the need arises from whether it is urge to launch new product or redesign existing or customers demand or study, the most important thing is to know that the need exists. A clever and expert is the designer who uses all the senses and background experience to focus on the need and gather as much information as possible regarding its existence. The person should not miss this need; else the whole process of designing will cease to exist.